Redbox Instant Plays With Xbox 360

DAVID LIEBERMAN, Executive Editor
Redbox Instant Will Add Roku To Its Streaming Distribution Platforms

The new streaming service from Redbox and Verizon says it will be available on Xbox 360 gaming consoles “in the very near future.” And the Microsoft operation says that it will be “the exclusive gaming and entertainment launch partner” for Redbox Instant, which is still officially a beta test. But Redbox Instant plans to add other gaming consoles after it’s out of beta. The service needs to expand the number of platforms where viewers can use it: It’s currently available on Apple and Android phones and tablets, computers, Google TV, and smart TVs from Samsung and LG. But that’s still “quite limited compared to Netflix, Amazon Prime and HBOGo,” BTIG analyst Rich Greenfield says. Redbox Instant wants to establish itself as a movie-lover’s alternative to the other services, which are heavy on television fare. Redbox Instant charges $6 a month for a streaming-only service, $8 for streaming plus four nights worth of DVD rentals, or $9 for streaming and Blu-ray rentals.

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