Ratings: Good Wife Rises, Once Hits Low, Celeb Apprentice Drops But Tops Soft Red Widow

Matt Webb Mitovich
March 4, 2013
Ratings: Good Wife Rises, Once Hits Low, Celeb Apprentice Drops But Tops Soft Red Widow

ABC’s Oscar-night promotional blitz from a week ago failed to deliver dividends, as Once Upon a Time hit a series low and Red Widow placed last in the demo among its broadcast rivals.

Resuming Season 2 with 7.2 million total viewers and a 2.1 demo rating, Once was down 5 and 12 percent from its last fresh outing. (Its previous demo low was 2.4.) Red Widow‘s two-hour debut meanwhile averaged 7 million viewers and a 1.4 rating, down 36 percent in the demo from both the premieres of 666 Park Avenue (7 mil/2.2) and GCB (7.6 mil/2.2).

RELATED | Once Upon a Time Recap: Royal Pains, Plus Much Scoop from PaleyFest

Over on CBS, The Amazing Race (9.1 mil/2.4) drew Sunday’s best demo rating, with numbers on par with its last, pre-Oscars outing. The Good Wife (8.9 mil/1.6) rebounded 7 and 23 percent from a series low, and The Mentalist (9.1 mil/1.5) ticked down a tenth.

NBC’s Celebrity Apprentice did 5.1 mil and a 1.6 — all-time lows for a premiere — beating Red Widow in the demo if not in total viewers.

Fox’s double helping of The Cleveland Show (3.3 mil/1.5, 3.8 mil/1.9) saw gains, as did The Simpsons (4.8 mil/2.3), while Bob’s Burger’s (3.64 mil/1.7) ticked down.

As Zap2It’s Rick Porter observed, a Family Guy repeat (4.1 mil/1.9) led the 9 o’clock hour in the demo!

What were you watching this Sunday night?


Related stories

Does Red Widow Make for Good Mourning?

Once Upon a Time, Scandal and More: Which ABC Show Got the Best New Oscar Night Promo?

ABC Series Score All-New Oscar Night Promos — Get a First Look

Get more from TVLine.com: Follow us on Twitter, Facebook, Newsletter

What to Read Next