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Ratings: Apprentice Rises, Golf Boosts CBS

Matt Webb Mitovich
April 15, 2013
Ratings: Apprentice Rises, Golf Boosts CBS
Ratings: Apprentice Rises, Golf Boosts CBS

NBC’s The Celebrity Apprentice was one of this Sunday night’s few ratings gainers, rising 15 and 21 percent to deliver 5.2 million total viewers with a four-week high demo rating of 1.7.

Fox’s cartoon line-up was down across the board, though Family Guy (5 million viewers while dipping two tenths to a 2.4 rating) led all regularly scheduled programming in the demo.

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CBS’ numbers are scrambled and almost not worth noting at this early hour, but 57 minutes’ worth of Masters golf tournament overrun appears to have lifted all boats. 60 Minutes (12.1 mil/2.4) is looking at gains of 28 and 71 percent, primetime’s largest audience and possibly a demo tie with Family Guy; The Amazing Race (9.6 mil/2.0) appears to have added a few viewers while dipping in the demo from its last fresh outing; and The Good Wife is flirting with 10 million viewers (up 16 percent from Easter Sunday) while inching up two tenths (to a 1.7 rating). But again, these are very preliminary, almost reckless guesstimates. And there’s zero data for The Mentalist, which aired late.

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Elsewhere, ABC’s well-done Once Upon a Time recap special drew 5.1 mil/1.3, placing second in the hour in total viewers (far behind 60 Minutes).


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