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Top Chef Padma Lakshmi

In 2012, NBC and Bravo decided to maximize the Emmy-winning potential of "Top Chef" by publishing this FYC ad that highlights the universal appeal of host Padma Lakshmi, shown licking her chocolate-smothered wrist.

10 Funniest Emmy Campaign Ads

The Emmy Awards aren't all about red carpet fashion — there is a

surprising amount of politics and posturing as TV studios vie for the

attention of Academy voters in hopes of getting a nomination, a win, and

invaluable press for their show. Thankfully, the "For Your

Consideration" ads that each studio submits are more like entries for a

tongue-in-cheek art competition — clever, hilarious, controversial, or

all of the above. Here are some of our favorite FYC ads from recent Emmy

campaigns. — By Carla Thorpe, Yahoo