Oxygen Developing Three Series, All Targeting Social & Digitally-Savvy Millennial Audience

Elizabeth Wagmeister
Variety

Oxygen has put three new series into development, all of which are inspired by the social and digital age, targeting a millennial audience, Variety has learned.

The NBCUniversal cabler is developing the unscripted series “Social Girls,” which follows some of the most influential media mavens; “Review Rage,” a comedic reenactment of online reviews; and “Love to Hate,” which will profile how in the digital age a celebrities’ fall from grace can be catastrophic.

“These projects tap into the various ways that our young, savvy, multicultural female audience interacts with social media. We hope to shed a fun and positive light on how this generation flourishes in the digital age,” said Cori Abraham, senior vice president of development and international Oxygen Media.

“Social Girls” centers around the new type of celebrity on the rise — the influential social media millennials with millions of followers. Cameras will follow these “selfie queens” and their followers, as they redefine what it means to be “insta-successful.” Eastern and Monami Entertainment are behind the series with Toby Barraud, Stefan Springman, Mala Chapple and Mona Scott-Young serving as executive producers.

“Review Rage” is a comedic series that gives businesses and online reviewers the opportunity to vent their frustrations through hilarious reenactments of both sides of the story. The show, which seems to be inspired by Yelp, will follow everything from bad manicures to awkward waxing appointments. Wilshire Studios is producing along with Diana Nguyen and Maris Berzins serving as executive producers for New Birch Productions and Aaron Kaplan and Sean Perrone for Kaplan Perrone.

“Love to Hate” is set in the fast-paced world of celebrity culture. Inspired by celebs like Justin Bieber, Lindsay Lohan and Amanda Bynes, the hourlong anthology series will profile public figures who have survived public disasters. The show hails from A. Smith and Co. Dox with Arthur Smith, Frank Sinton and Christmas Rini serving as executive producers.

The development announcement comes on the heels of Oxygen Digital’s best month ever with October bringing in the most monthly visitors with over three million uniques.

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