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OSCARS: TV Ad Prices Rise To Pre-Recession Levels: Ad Age

THE DEADLINE TEAM
January 11, 2013
OSCARS: TV Ad Prices Rise To Pre-Recession Levels: Ad Age
OSCARS: TV Ad Prices Rise To Pre-Recession Levels: Ad Age

Commercials during this year’s Oscarcast are commanding higher rates than they have for some time. ABC has been getting between $1.65 million and $1.8 million for a 30-second spot, Advertising Age reports. That’s up slightly from the $1.6 million to $1.7 million the network charged last year. Additionally, sales are also brisk for ads on Oscars.com and ABC’s Oscars app for mobile devices. ABC has nearly sold out ad inventory, and that scarcity has ABC trying to see whether latecomers might pay as much as $2 million for a 30-second ad. (By comparison, CBS has sold some February 3 Super Bowl spots for more than $4 million. Ad agency execs estimate that CBS has averaged $3.7 million to $3.8 million for 30-second spots.) For the past few years Oscar ads sold had declined from the 2008 figure of about $1.82 million per 30-second spot to $1.3 million in 2009. Prices rose to about $1.5 million in 2010 and then to between $1.6 million and $1.7 million in 2011 and 2012.

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