Newsweek/Daily Beast Changes Name to NewsBeast

Alexander C. Kaufman
The Wrap

The Newsweek Daily Beast company changed its name to NewsBeast on Friday, further merging Tina Brown's online news site with the magazine, a company spokesman told TheWrap.

CEO Baba Shetty announced the change in a town hall meeting at the publications' parent company IAC on Friday morning, Andrew Kirk, a spokesman for the company, said.

The name change shows that the DNA of the once-separate publications are entwining in a double helix.

Also read: Newsweek Ends Print Edition After 80 Years (Updated)

The Daily Beast merged with the struggling newsweekly in November 2010, after which Brown transformed Newsweek into what many considered a provocative shell of its former self, grasping readers' attention with a series of controversial covers.

Then, last October, the company announced Newsweek would cease its print publication after 80 years. On Dec. 23, the magazine bid adieu to print with a glossy cover emblazoned with the hashtag #LastPrintIssue. It remains a subscription-based, weekly tablet-only publication.

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