Smash… and burn?
NBC’s musical-drama opened Season 2 on Tuesday night with a series-low average of 4.5 million total viewers and a 1.1 demo rating across its two-hour run, leading out of the Betty White birthday special (which drew 6 mil/1.5).
Versus the show’s series launch (11.4 mil/3.8 on a Monday, leading out of The Voice‘s 18 mil/6.7), that marks plunges of 60 and 71 percent.
Compared to its freshman finale (6 mil/1.8, leading out of America’s Got Talent‘s 10.5 mil/3.7), Smash was down 25 and 39 percent.
Also of note, comparing Tuesday apples to Tuesday apples: Parenthood‘s recent Season 4 finale did 4.9 mil and a 1.8, while Smash‘s 10 pm portion dipped to a 1.0 rating. So… Hey, poll!
Over on CBS, NCIS led all of Tuesday in both total viewers (with 21.49 mil, down 3 percent week-to-week) and in the demo (ticking down to 3.7). NCIS: LA (16.6 mil/3.1) dropped just a few eyeballs while steady in the demo opposite Smash‘s opening hour and a special Bachelor. Vegas (10.2 mil/1.6) was down 9 and 16 percent but led the 10 o’clock hour in total viewers.
The CW’s Hart of Dixie (1.44 mil/0.6) was up 9 percent and a tenth (and hit season highs in the 18-34 and W18-34 demos), while the Emily Owens finale (1.5 mil/0.4) added a few eyeballs but was flat in the demo.
ABC’s The Taste (5.3 mil/1.8) rose 10 percent and two tenths in its third week, while a special outing for The Bachelor (7.8 mil/2.6) was up a tenth from Monday and trounced Smash in head-to-head competition.
Over on Fox, a double-pump of Raising Hope (4 mil/1.6) added a few viewers week-to-week, New Girl (4.8 mil/2.5) dipped a tenth and The Mindy Project (3.6 mil/1.9) rose 13 percent and two tenths.
What were you tuned into this Tuesday?