ABC’s Oscar-night promotional blitz from a week ago failed to deliver dividends, as Once Upon a Time hit a series low and Red Widow placed last in the demo among its broadcast rivals.
Resuming Season 2 with 7.2 million total viewers and a 2.1 demo rating, Once was down 5 and 12 percent from its last fresh outing. (Its previous demo low was 2.4.) Red Widow‘s two-hour debut meanwhile averaged 7 million viewers and a 1.4 rating, down 36 percent in the demo from both the premieres of 666 Park Avenue (7 mil/2.2) and GCB (7.6 mil/2.2).
Over on CBS, The Amazing Race (9.1 mil/2.4) drew Sunday’s best demo rating, with numbers on par with its last, pre-Oscars outing. The Good Wife (8.9 mil/1.6) rebounded 7 and 23 percent from a series low, and The Mentalist (9.1 mil/1.5) ticked down a tenth.
NBC’s Celebrity Apprentice did 5.1 mil and a 1.6 — all-time lows for a premiere — beating Red Widow in the demo if not in total viewers.
Fox’s double helping of The Cleveland Show (3.3 mil/1.5, 3.8 mil/1.9) saw gains, as did The Simpsons (4.8 mil/2.3), while Bob’s Burger’s (3.64 mil/1.7) ticked down.
As Zap2It’s Rick Porter observed, a Family Guy repeat (4.1 mil/1.9) led the 9 o’clock hour in the demo!
What were you watching this Sunday night?