Newsmagazines and unscripted fare were the big gainers this Friday, with Shark Tank and Primetime: What Would You Do leading ABC to a rare demo win.
In the 8 o’clock hour, Shark Tank (6 million total viewers, 1.7 rating) leaped 21 percent in the demo to land its first-ever win over Undercover Boss (down double digits to 6.3 mil/1.4). At 9, ABC’s Primetime: WWYD (4.7 mil/1.4) scored a demo win, rising 27 percent week-to-week.
Closing the night, 20/20 (5.2 mil/1.5) upticked a tenth in the demo to edge out Blue Bloods (down a bit to 10.1 mil/1.4).
CBS however led each hour in total viewership.
Among the genre-TV fare that was facing The Avengers‘ assembly, bubble show Nikita (1.24 mil/0.4) and the renewed Supernatural (1.6 mil/0.7) held steady, while Grimm (4.7 mil/1.3) and Fringe (2.9 mil/0.9) each dipped a tenth in the demo.
Elsewhere, The Finder (4 mil/1.0) dipped a tenth in the demo, and bubble procedural CSI: NY (9 mil/1.3) was down 13 percent.