NBCUniversal’s ad sales department is shaking up its senior ranks after the executive responsible for selling the company’s critically important sports properties decided to step back from that role.
Dan Lovinger, who in recent years has supervised ad sales for the company’s big-audience properties – the NBC broadcast network, USA and Syfy – will take over all ad sales for sports, said Linda Yaccarino, chairman of NBCU’s ad sales and client partnerships, in an interview Monday. Lovinger is being named executive vice president for the NBCUniversal Sports Sales Group. His duties at NBC, Syfy and USA will be taken up by Mark Marshall, an NBCU ad-sales executive who has been based in Chicago and has worked with the company’s regional ad sales offices. In the interview, Yaccarino said Marshall has been instrumental in helping advertising clients from around the country gain more access to ad packages that incorporate a wider swatch of NBCU’s portfolio of media properties.
The moves take place several weeks after Seth Winter, who has supervised ad sales related to NBC stalwarts like “Sunday Night Football” and the Olympics for years, announced he would move to a consulting role, focusing more intently on larger issues through 2018. In that year, NBCU will broadcast an Olympics, a World Cup and a Super Bowl.
Other executives will also take on new duties. Mike Rosen, a Madison Avenue veteran who once worked as a senior ad buyer, will become executive vice president of portfolio sales and strategy. Among his responsibilities, said Yaccarino, will be working to interest clients in new type of advertising inventory, including commercials that are related to new technologies NBC is offering that help sponsors use data to target consumers more finely. Rosen had been supervising ad sales for news programming and Spanish-language broadcaster Telemundo. Rosen will also serve as the key point of contact during TV’s annual “upfront” marketplace, when TV networks try to sell the bulk of their ad inventory for the coming year.
Mark Miller will lead ad sales for NBCU’s News Group, which includes NBC News, MSNBC and CNBC. Miller has been already been working for those properties, and has been involved in efforts including CNBC’s move away from Nielsen ratings for its daytime programming and prompting Citigroup to sponsor a “Today” concert series.
Laura Molen, who has led ad sales for NBCU’s cable networks that target bigger niche audiences, will expand her duties and oversee ad sales for Telemundo.