NBC stuck with its national programming instead of observing the moment of silence at the time of the 9/11 attacks that are normally observed on this date.
While national viewers of "Good Morning America" and "CBS This Morning" aired the somber remembrance, "Today" aired Savannah Guthrie's interview with "Keeping Up With the Kardashians" mom Kris Jenner on her breast implants.
New York City's local affiliate WNBC did cut in with local programming covering the moment of silence, coordinated with New York and D.C. starting at 8:46 a.m. ET, but the national programming stayed with Jenner.
9/11 Moment of Silence observed:
In the video, Guthrie announces that it's 8:45, one minute before the moment of silence begins, then launches into the interview. As the Kardashian mom told Guthrie of her decision to film her breast implant operation, Jenner and Guthrie seem unaware of the sober event happening at that moment. Jenner jokes about changing her breast implants, saying, "The reason I went in and did that was because I had had my implants in for 152 years -- you know, a long time, way longer than their shelf life."
She notes, "I made fun of myself. Because at my age, you're over 50 -- like, when do you stop? But it was so important, health-wise, to remind women to check your expiration date because it's a health risk," adding that she had her implants done in 1989. "It is really important to pay attention to what your body is telling you, and my body was saying, 'You're tired, it's enough, get it fixed.'"
Watch Jenner's interview with Guthrie:
But viewers seemed to think it was NBC that needed to be fixed.
Some took to Twitter to post their complaints about the show's decision, and many also invoked the failed coverage of the Olympics as another sign the network is out of touch with its audience.
The torg @myguythetorg wrote, "Shame on you #NBC. The Today show skipped a moment of silence to interview a Kardashian." Kenny Strong added, "@TodayShow, Kris Jenner instead of moment of silence? How tacky! No wonder you're losing in the ratings. "
A spokesperson for NBC stated in an email to Yahoo!, "The 'Today show' dedicated a considerable amount of time to September 11th coverage this morning throughout the entire show."