Moroccan state television channel 2M issued an apology after airing a morning television segment advising women how to use makeup to cover bruises and injuries from domestic violence.
"The management believe that this section is completely inappropriate and was an editorial error of judgment in view of the sensitivity and the gravity of the subject of violence against women," channel administrators wrote on 2M's Facebook page.
"This approach is in complete contradiction with the editorial line of the chain, with the 2M charter that values the image of women and especially with the commitment of 2M, which has defended the rights of women for 27 years," it said, adding: "The channel offers its sincerest apologies for this error in judgment."
The channel also removed the eight-minute clip of the show, Sabahiyat, from its website.
In the segment, which aired Nov. 23, the host of the program instructs women to use heavy foundation and powder to cover bruises. A woman in a makeup chair was covered with fake bruises and black marks, which a professional makeup artist then covered up.
"Make sure to use loose powder to fix the foundation, so if you have to work throughout the day, the bruises don't show," the host said. She went on to recommend specific products, before adding: "We hope these beauty tips will help you carry on with your daily life."
The audience reacted immediately with horror, launching a Change.org petition that was signed by more than 2,800 viewers.
"As Moroccan women and as feminist activists in Morocco, and in the name of all Moroccan people, we denounce the message of normalization of violence against women. We demand severe sanctions against the show," the petition stated. It called for the Moroccan High Authority of Audiovisual Communication to take action against the channel.
In a statement to Moroccan news site Yabiladi, host Lilia Mouline said the show did not intend to endorse domestic violence with the segment and that it was meant to showcase a temporary fix "while justice is done."
"These women have already been subject to a moral humiliation and do not need to relive it in the eyes of others," she said, adding that women should not be "locked up" and unable to leave the house until the bruises go away. "We are here to advise and to offer some solutions in our way, which may be artificial but vital for the woman."
She added that the segment had gone through the channel's legal department before airing.
In its statement, 2M said it would take action against those responsible.