In the 24 hours since news surfaced about Michael Moore's new documentary Michael Moore in TrumpLand, the guessing game began on who would distribute the election-themed film.
It turns out it will be none other than Moore himself. Sources confirm that the firebrand documentarian will handle the film's theatrical release as well as its imminent iTunes launch, though there has been no official announcement from the digital giant.
That's a departure from Moore's previous movies, most recently the much-hyped 2015 Toronto International Film Festival title Where to Invade Next, which was distributed theatrically by an unnamed company headed by ex-Radius executives Tom Quinn and Jason Janego and Alamo Drafthouse founder Tim League (that film, which bowed Feb. 12, earned $3.8 million domestically and never opened overseas).
Moore's new pic screened for the first time at New York City's IFC Center on Tuesday night for free and will begin its theatrical run on Wednesday at the IFC Center (for one week only) and Los Angeles' Laemmle Town Center 5 in Encino. Moore told the packed audience: "Our goal is to have as many Americans see this over the next five or 10 days." An iTunes release will help TrumpLand reach the widest possible audience in the run-up to the presidential election on Nov. 8.
The 73-minute film features Moore speaking onstage about presidential candidates Donald Trump and Hillary Clinton, with the director musing about what would happen under their respective presidencies (Trump's scenario was not flattering).
TrumpLand was shot less than two weeks ago, over two consecutive nights at a venue in Wilmington, Ohio, in a county where Trump received four times as many votes as Clinton did in the primary elections.
The film is not expected to have the kind of box-office success that some of Moore's previous efforts have enjoyed, such as the election-year pic Fahrenheit 9/11 (2004). There likely won't be many clamoring to see TrumpLand after election day, a prospect that would have made it challenging for any would-be distributor. Instead, TrumpLand will likely do the majority of its business from its iTunes release in the days leading up to the election.
Read more: 'Michael Moore in TrumpLand': Film Review