Jimmy Kimmel, Katie Couric Get Ratings Bumps With Matt Damon, Te’o Stunts
Two highly publicized celebrity visits pushed up the ratings for Jimmy Kimmel Live and Katie.
A first-ever visit by Jimmy Kimmel’s “arch nemesis”, Matt Damon (plus appearances by Sheryl Crow, Nicole Kidman, Amy Adams, Reese Witherspoon, Demi Moore, Andy Garcia, Gary Oldman, Ben Affleck, Robin Williams and Sarah Silverman), pushed last night’s Jimmy Kimmel Live to No. 1 among all late-night programs in households (2.92 rating) and adults 18-49 (1.23 rating) in Nielsen’s 56 metered markets. It marked JKL’s best HH rating since moving to 11:35 PM earlier this month and its second-strongest in young adults.
Related: Matt Damon Hijacks Jimmy Kimmel Show
Meanwhile, featuring the first on-camera interview with football star Manti Te’o and his parents over the notorious girlfriend hoax, Katie Couric’s daytime talk show scored its highest household rating (2.6/7) since its September premiere. Yesterday’s Katie was up 30% over its previous four-week average.
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