Flag on the play! Baltimore Ravens quarterback Joe Flacco may have won the Super Bowl, but he also may have caused CBS to lose a hefty chunk of change for the audible expletive he spoke at the end of Sunday night's live broadcast.
The Parents Television Council is calling on the Federal Communications Commission to fine the network. "The FCC must step up to its legal obligation to enforce the law, or families will continue to be blindsided," said PTC president Tim Winter.
Flacco and teammate Marshal Yanda were celebrating their victory over the San Francisco 49ers, when Yanda asked the QB, "Holy s---, huh?"
Flacco responded, "F------ awesome."
But will the FCC pursue the matter? Both CBS and the commission declined to comment, but judging from the past, a fine seems unlikely.
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First, Flacco's expletive came just after 10 PM Eastern Time. The FCC's "indecency rules" run from 6 AM to 10 PM, so not every station would face trouble.
Second, even if the FCC decides to fine CBS, the decision could be reversed in court. Just last year, the Supreme Court threw out an FCC fine against Fox for profanities spoken by Cher and Nicole Richie on two live awards shows.
And the FCC's $550,000 fine of CBS for the most infamous case of indecency on TV -- the brief, accidental exposure of Janet Jackson's breast at the 2004 Super Bowl -- was eventually overturned.
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Still, the Supreme Court upheld the FCC's right to fine networks for indecency. And the PTC thinks it's time the FCC start actively pursuing complaints again.
"Nine years after the infamous Janet Jackson incident, the broadcast networks continue to have 'malfunctions' during the most watched television event of the year, and enough is enough," Winter said.
Watch video of Joe Flacco celebrating with his teammates (Warning: This is unedited video with expletives):