Hugh Hefner is lamenting NBC's decision to cancel its freshman drama The Playboy Club.
On Tuesday, the network said Brian Williams' newsmagazine show Rock Center will take the show's place beginning Oct. 31, with Prime Suspect repeats airing at 10 p.m. Mondays in the meantime.
"I'm sorry NBC's The Playboy Club didn't find its audience," he tweeted to his nearly 870,000 followers. "It should have been on cable, aimed at a more adult audience."
He added that fans of the show "are really upset at the cancellation."
Playboy Club's cancellation came after the drama premiered Sept. 20 to underwhelming ratings, attracting 5 million viewers and a 1.6 rating in the advertiser-coveted adults 18-49 demographic. The most recent episode -- the show's third -- pulled only 3.2 million viewers and a 1.2 rating.
The Parents Television Council applauded the news, saying it was "pleased" and "grateful" that the show had been canceled.
The TV watchdog had lobbied against the program since NBC ordered it to series in May. It called on its members and others to contact local NBC affiliates, and asked advertisers whether the Playboy brand aligns with their corporate image.
Meanwhile, it's not all bad news for Hefner.
"There is renewed studio interest in a major motion picture on my life & the start of the Sexual Revolution," he tweeted Tuesday.