CBS has forged an innovative syndication deal for the Julianna Margulies drama The Good Wife that will kick off tomorrow with the first three season’s of the series streaming on Amazon Prime Instant Video, while the fourth season will bow on the service later this year. Then Hulu Plus will roll out previous seasons in September. And finally Hallmark Channel will begin airing episodes of the CBS Studio series in January 2014.
CBS Corporation CEO Leslie Moonves called the deal – which utilizes multiple platforms including subscription-video-on-demand and the legacy cable – “an off-network model for a unique serialized show in today’s television ecosystem.”
“It uses creative windowing to serve the content needs of best-in-class partners while realizing the full syndication value for a high-quality series. In addition, the potential for catch-up viewing across multiple platforms can provide incremental value to future broadcasts on the CBS Television Network,” said Moonves in a statement released Wednesday.