Update: An M&Ms spokesperson tells us that "Devour" is not part of their Super Bowl campaign this year. Instead, it's part of another advertising effort called "Better with M." Their 2013 Super Bowl ad will not be shown or teased before the game, when it airs during the first quarter.
The bold and brassy Ms. Brown M&M is back!
Ms. Brown, who was introduced in last year's Super Bowl, returns to star in this year's M&M's ad. In this sneak preview, she finds herself ogled by a sexy redheaded chocolate lover at a cocktail party. "She'll devour you," a friend warns.
So she does what any smart woman does with unwanted attention: She passes it on to someone else. In this case, it's the red M&M.
"Thanks for introducing us," he says, waving goodbye as the chocolate lover drags him away to her car.
As one person tweeted:
THE BROWN M&M TOTALLY GOT THE RED M&M BACK FOR HIS SUPER BOWL PARTY STUNT LAST YEAR— leanne (@leanneee) January 23, 2013
This is the fourth year in a row that Mars has promoted M&M's in the Super Bowl. In addition to Ms. Brown's memorable introduction last year, another classic M&M's Super Bowl ad featured the arrival of Miss Green, in which she addressed all the rumors about her.
What do you think of the new M&M's teaser? Are you excited to see this year's Super Bowl commercials? Sound off below!
The San Francisco 49ers will take on the Baltimore Ravens in Super Bowl XLVII, which airs Sunday, 2/3 at 6:30 PM on CBS.