The move marks a return to CBS for Maynard, who, in a previous stint with the company, launched four long-running hits — “Survivor,” “Big Brother,” “The Amazing Race” and “America’s Next Top Model.” His new role as senior executive vice president for alternative programming will find him overseeing alternative development for the studio.
“We’re thrilled to have Ghen return to CBS to help build our Studio’s alternative department,” said CBS Television Studios president David Stapf, to whom Maynard will report. “Ghen has an outstanding track record in the unscripted arena, having developed some of reality television’s biggest hits. His creative instincts and strong relationships within the alternative community will be key as we grow our roster of unscripted hits and new formats.”
Maynard led CBS Television Network’s unscripted programming from 2000 to 2004. He then spent two years as executive vice president, primetime development for NBC Entertainment, where he developed “My Name is Earl” and “Heroes.” After that, he returned to CBS, serving from 2006 to 2008 as executive vice president, alternative programming and entertainment content for new media for the CBS Paramount Network Television Group.
Maynard has recently been serving as independent producer and consultant, working with companies such as AMC, CBS, The CW, TNT, and UPtv.
“I am very grateful to both Les [Moonves] and David for the opportunity to build this exciting new venture at my old home, where I will get to work again with so many good friends,” Maynard said.
Maynard began his career in 1997 in CBS’ drama-development department.