Amazon.com and premium TV joint venture Epix on Tuesday unveiled a content deal that will bring Epix content to Amazon's Prime Instant Video streaming service.
The agreement is significant in that it confirms that Netflix has let a two-year exclusivity period for the digital distribution of Epix expire. Netflix management had signaled it would do so, but the deal is final confirmation.
The Amazon.com agreement, financial terms of which weren't detailed, will add such movies as The Avengers, Iron Man 2, The Hunger Games, Super 8, Thor and more to Amazon's video offerings.
Epix is a venture of Viacom, MGM and Lionsgate. It launched with much fanfare with the help of a five-year Netflix deal, two years of which were exclusive to Netflix. The streaming video giant had the chance to extend the exclusivity. If the deal had remained exclusive for five years, it was seen as having a value of $1 billion for Epix. Overall, the Amazon service now has 25,000 movies and TV episodes available.
With the exclusivity out of the way, Epix is expected to look for possible additional digital distribution deals with other companies, such as an online video service from Dish Network.
Netflix, which has seen most usage driven by its TV show offerings, continues to see movies as a key part of its content portfolio, management has said. But late last year, it already didn't reach an extension of a digital distribution deal with Starz, which included Walt Disney and Sony Corp. movies.