ABC Family is not moving forward with Jane By Design.
After renewing a slew of scripted series, including Switched at Birth and Baby Daddy, the cable network opted not to bring back the fashion drama that starred Erica Dasher and Andie MacDowell for a second season, The Hollywood Reporter has learned.
Jane By Design, which centered on high schooler Jane Quimby (Dasher) who moonlighted as an executive assistant to a hotshot executive (MacDowell) at a top New York City fashion house, hasn't been a big ratings draw since its January debut, averaging 1.3 million per episode. Jane By Design ended its 18-episode season with 1.2 million viewers in late July.
The series, created by April Blair and executive produced by Gavin Polone, made a splash when it recruited Desperate Housewives' Teri Hatcher to play Jane's absent mother for a multi-episode arc. Hatcher was slated to direct an episode.
In May, MacDowell booked a TV movie for Hallmark Channel, Cedar Cove, based on the Debbie Macomber book that will serve as a backdoor pilot for a series.