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NBC’s ‘Dracula’ Drops Off in Second Week

Rick Kissell
November 2, 2013

NBC drama “Dracula” cooled off in its second week, placing second or third in key categories on a night won by ABC in the young adults demo.

According to preliminary national estimates from Nielsen, “Dracula” averaged a 1.3 rating/4 share in adults 18-49 and 3.9 million viewers overall — down 28% in the demo (0.5) and losing about one fourth of its overall premiere audience. It tied with CBS’ “Blue Bloods” for second in 18-49 for the 10 p.m. hour, while placing third in both adults 25-54 and total viewers.

“Dracula’s” lead-in, “Grimm” (1.5/5 in 18-49, 4.9 million viewers overall), was also down from its week-ago premiere, but by a lesser 17% (0.3), and it could round up to a 1.6 in the nationals. ABC’s “Shark Tank” remained the demo leader at 9 p.m. (1.9/6 in 18-49m 7.1 million viewers overall).

NBC didn’t do much with its 8 p.m. special “Why We Love Vampires” (0.7/2 in 18-49, 2.6 million viewers overall), which came from the NBC News division.

CBS won the night’s opening hour with “Undercover Boss” (1.4/5 in 18-49, 8.9 million viewers overall), though Fox’s “MasterChef Junior” (1.3/5 in 18-49, 3.9 million viewers overall) was close behind in 18-49. ABC’s “Last Man Standing” was the 18-49 leader in the 8 o’clock half-hour (1.4/5 in 18-49, 6.2 million viewers overall).

For the night, ABC led in 18-49 with a 1.5/5, while CBS ruled in total viewers, led by “Blue Bloods” (10.7 million).

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