‘Mad Men’ Season 6 Premiere Gets 3.4M Viewers; Second Most Watched Episode Ever

AMC Networks Chief Says TV Advertisers Want Viewer Passion As Well As Ratings

AMC’s Mad Men returned last night for its sixth season with 3.4 million viewers. The two-hour premiere of the period drama was down from the 3.5 million viewers who watched the Season 5 debut on March 25 last year. That premiere was the AMC show’s highest-rated episode ever with last night’s show coming in as the second highest-rated. Head to head with the second week of Season 3 of HBO’s Game Of Thrones for its first hour, the Season 6 debut of Mad Men last night got 1.4 million viewers among Adults 18-49 and 1.7 million viewers among its core demo of Adults 25-54. In terms of that demo, Sunday’s Mad Men was even with the Season 5 debut. Last night’s premiere was up from the 2.7 million viewers who watched Mad Men’s Season 5 finale on June 10 last year. Season 5 of the Matthew Weiner-created series was Mad Men’s most-watched so far with an average of 2.6 million viewers. That was up 15% over Season 4’s viewership average, and up 17% in adults 18-49.

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