Lifetime’s ‘Dance Moms’ Season Debut Hits Series High, ‘Double Divas’ Previewed

NELLIE ANDREEVA
Deadline.com
Lifetime’s ‘Dance Moms’ Season Debut Hits Series High, ‘Double Divas’ Previewed

2013 got off to a solid start for Lifetime. The network’s docusoap Dance Moms opened its third season last night with a series-best 2.8 million total viewers tuning in for the 90-minute season premiere. That is a 33% jump versus the show’s summer 2012 season premiere in June. Dance Moms also averaged 1.4 million adults 18-49 viewers (+27%) and 1.1 million women 18-49 (+26%). Immediately following Dance Moms, Lifetime aired a sneak peek of new docuseries Double Divas, set at Atlanta’s boutique LiviRae Lingerie. It got decent sampling, averaging 1.5 million total viewers, about half of its lead-in. Double Divas will premiere with back-to-back half-hour episodes next Thursday, January 10, at 10 PM, immediately following Project Runway All Stars.

Related stories

Lifetime’s ‘Liz & Dick’ Pulls In 3.5 Million Viewers

2012 Basic Cable Ratings: USA Tops Again, History, TBS & Lifetime Up, MTV & Nick At Nite Fall

‘Dance Moms’ Renewed For Season 3

Get more from Deadline.com: Follow us on Twitter, Facebook, Newsletter