If Viacom is considering selling any of its cable channels, perhaps it shouldn't bother pitching them to 21st Century Fox.
On Wednesday, Fox executive chairman Lachlan Murdoch dismissed Viacom's channels as "add-on fixer-uppers" that the company built by his father, Rupert Murdoch, does not want.
Lachlan Murdoch also isn't impressed with CNN or MSNBC, both of which compete with the more right-leaning Fox News Channel, so he sees no reason for new FNC boss Bill Shine to emulate either of those.
FNC should not, he said at a conference Wednesday, "follow a failed strategy rather than a winning strategy."
It's no secret that Viacom is trying to ease its $12 billion debt load, in part by possibly selling a stake in Paramount, but analysts are also presuming that it would entertain bids for some of its cable channels.
"We don't need them and we wouldn't be interested in them," the younger Murdoch said during the 2016 Media, Communications & Entertainment Conference in Beverly Hills on Wednesday after an analyst asked him if Fox might want to buy any of Viacom's channels.
Murdoch, in fact, said that Fox already has the "best brands and the best content" when it comes to television. He added that the conglomerate will spend an additional $200 million in content for FX Networks and the National Geographic Channels.