Internet Ad Sales Rise 14% To Record $17B In First Half Of 2012

DAVID LIEBERMAN, Executive Editor
Internet Ad Sales Rise 14% To Record $17B In First Half Of 2012

The 95.4% increase in sales of ads for smartphones, tablets and other mobile devices — to $1.2B in the first six months of 2012 — helped to propel the results from the Interactive Advertising Bureau’s latest Internet Advertising Revenue Report. And search, which accounts for nearly half of all Internet ad sales, still looks robust: It was up 18.8% to $8.1B. Digital video also stood out, growing 18.2% to nearly $1.1B. But display-related ads were only up 4.4% to $5.6B. And a few categories declined including classifieds (-6.1% to $1.2B) and email (-1.3% to $78M). “Solid double-digit growth in a stagnating economy is a significant accomplishment,” says Sherrill Mane, IAB’s SVP Research, Analytics and Measurement. “There is evidence that CPMs are maintaining, and even increasing, further substantiating the vitality of the internet ad market.”

Related stories

What Do Advertisers Know About Streaming Video Viewers? It Depends

Ad Forecasters Say TV And Digital Will Benefit Most From 2012 Growth: UBS Confab

3.5% Ad Sales Growth For Major U.S. Media In 2012, ZenithOptimedia Predicts

Get more from Follow us on Twitter, Facebook, Newsletter