Peter Aronson is joining IFC’s continued expansion of original programming. The TV veteran, who most recently worked at Alloy Digital, comes to the cable network as executive vp original programming and production.
He’ll work from IFC’s Los Angeles office, reporting to New York-based IFC president Jennifer Caserta.
“IFC is increasingly defined by our ‘slightly off’ approach to original programming, so having the right creative executive running this critical function is so important for our continued growth and success,” Caserta said. “Peter has a terrific record of developing distinctive programming that connects with viewers, and will help us build on our strong momentum by expanding our array of original shows.”
The network’s comedy-centric programming -- which includes Portlandia, Maron, Comedy Bang! Bang! and recent mini The Spoils of Babylon -- has yet to produce a ratings hit, but its roster of talent continues to draw buzz.
Aronson, who spent six years as founder and president of Generate before it was acquired by Alloy in 2012, has a sprawling TV resume. He served as president of Regency Television LLC, where he developed and/or supervised productions Malcolm in the Middle, Roswell and The Bernie Mac Show. He spent three years as the executive producer and showrunner of The Bernie Mac Show.
Before Regency, Aronson worked at Walt Disney Television and Touchstone Television. There, he had a sprawling catalog of shows he led development on and helped supervise production -- Sports Night, Felicity, Home Improvement and Ellen among them.