LOS ANGELES – Cable television marketing executive Dena Kaplan has been named Chief Marketing Officer for The Hub Television Network, a destination for kids and their families, it was announced today by Margaret Loesch, President & CEO of The Hub, to whom she’ll report. She will join The Hub in late July from her previous post as Senior Vice President of Marketing at NFL Network. The Hub is a joint venture of Discovery Communications and Hasbro, Inc.
As CMO at The Hub, Ms. Kaplan will be responsible for the marketing, branding and promotional strategy for the network, conceptualizing, developing and executing marketing strategies, tactics and programs. She will have oversight of consumer and affiliate marketing, creative services, digital content and digital cross-platform initiatives.
Ms. Kaplan joined the NFL Network, in 2007, most recently having oversight of all brand and marketing strategies for NFL Network and the subscription product NFL RedZone. During her tenure Kaplan developed an integrated media brand architecture for all NFL Media brands, launched NFL RedZone, and increased network audience awareness, viewership and engagement. Kaplan also helped grow network distribution by conceiving and executing NFL Network co-branded initiatives with affiliated partners such as “Keep Gym in School,” NFL Network’s first-ever public service program dedicated to restoring physical education in America’s public schools across the nation.
She joined NFL Network after 10 years with Game Show Network rising to Senior Vice President, Marketing. Among her achievements during her tenure she successfully implemented the re-branding of the channel from Game Show Network into GSN, the network for games. Prior to her time at GSN, Kaplan worked on the cable operator side, at Cablevision, serving as Managing Director of Sales at Rainbow Advertising Sales Company. Before that, she served as Account Executive for Warner Cable.