Spadaccini, a 17-year HBO veteran, is based in New York and reports to HBO exec VP Scott McElhone.
“Chris has worked across all aspects of Consumer and Product Marketing and has been instrumental in evolving HBO’s brand marketing strategy and network identity. He played a pivotal role in the launch of both HBO Go and HBO Now, helped guide the marketing strategy of our digital platforms and developed campaigns for some of the network’s most iconic shows,” said McElhone.
HBO has long been a marketing powerhouse known for elaborate campaigns to support its high-gloss original programming. In the coming year HBO is expected to expand those efforts to include brand-polishing efforts as it draws consumer attention to its HBO Now standalone broadband service.
As exec VP of consumer marketing, Spadaccini will lead the team overseeing all marketing efforts for HBO and Cinemax, both for programs and the various distribution platforms. He had been exec VP of brand and product marketing since June 2015.
Spadaccini joined HBO in 1999 as manager of program advertising. As he rose through the ranks, he’s helped spearhead campaigns for shows ranging from “Game of Thrones” to “Entourage” to “The Sopranos.”
Before HBO, Spadaccini worked in marketing for VH1 from 1997-1998. He also worked for what is now the PMK/HBH praisery.