Today did not return from London with its record ratings.
The NBC morning show, which delivered huge gains and audiences as high as 6 million during its Olympic coverage, lost its advantage among total viewers and the coveted adults 25-54 just three broadcasts after heading back to its New York studio.
Overnight numbers for Wednesday have Good Morning America besting Today in both categories, positing advantages of 517,000 with the audience (4.516 million over 3.999 million) and 178,000 in the key demographic (1.856 million over 1.678 million).
This win comes on the heels of July's first demo victory for GMA in 17 years and just a day after the ABC broadcast reclaimed the total viewers crown that had been out of its reach for the two weeks Today hosted NBC's exclusive Olympic coverage.
On Monday, Today maintained its advantages, topping GMA by 338,000 in total viewers and 156,000 in adults 25-54. Tuesday saw GMA top Today by 186,000 total viewers, coming in just 97,000 shy in the demo.
GMA, which has co-host Robin Roberts on vacation this week, likely benefited from Wendesday's highly publicized sit-down between George Stephanopoulos and Robert Pattinson. The actor has made few media appearances since his Twlight co-star and girlfriend Kristen Stewart admitted to having an affair with Snow White and the Huntsman director Rupert Sanders.