Global Showbiz Briefs: ITV Orders Quiz Show ‘The 21st Question’; Eyeworks’ ‘Beat The Blondes’ Format Adapted For China


ITV Orders Quiz Show ‘The 21st Question’
ITV has ordered The 21st Question, a new tactical quiz show from Chocolate Media. In the game, one power player faces 10 challengers through a series of tense “winner stays on” rounds designed to test strategy and wits of all players. Only one of the players will successfully fend off all the competition, and whoever is left standing faces a chance to win big — provided they can answer the 21st Question. The 10-episode hourlong show will be executive produced by David Mortimer and Alan Brown and air on ITV1 later this year.

Eyeworks’ ‘Beat The Blondes’ Format Adapted For China
EyeworksBeat The Blondes format is headed to China. 3C Media will adapt the show for the market and produce 13 episodes in the spring for a selection of regional free TV channels in Jiangxi, Henan, Chongqing, Shanxi, Qingdao TV and Hubei. The adapted local version will have one male contestant competing with 50 long-haired beauties in two rounds of general-knowledge battles. Said 3C Media President and CEO Xichen Liu, “We are using long-haired girls instead of blondes due to the traditional Chinese saying, ‘Women’s wit does not match their long hair, thus women are short-sighted.’” Eyeworks’ Celebrity Splash format launched in China last year.

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