Facebook Reveals 3 Biggest Super Bowl Social Moments
Facebook said 60 million people turned their news feeds into Super Bowl central during the big game, with the halftime show, the final whistle and Lady Gaga‘s National Anthem performance being the biggest social moments on the network.
To put that in perspective, that means more than half the number of people watching the broadcast itself were turning to Facebook to talk about it. (Numbers from Nielsen indicate last night’s 111.9 million-viewer audience was 2 percent shy of 2015’s record matchup, when 114.4 viewers tuned in.)
Predictably, the social network said that Sunday’s activity reached peaks during the high points of the broadcast. It saw more than 200 million posts, comments and likes, with the most interaction centered on the halftime show featuring Beyoncé, Coldplay, and Bruno Mars. The final whistle was No. 2, and Lady Gaga‘s performance of the national anthem rounded out the top three.
Also Read: Ratings: Super Bowl 50 Sacks a Bunch of Boring Broadcast Reruns
Facebook also said Coldplay dominated interactions related to the halftime performance. The British rockers were discussed by 6 million people in 9.3 million interactions, compared with Beyoncé’s 5.2 million people and 8.8 million interactions.
Denver Broncos quarterback Peyton Manning trounced even the halftime headliners. In the midst of the Broncos’ win and speculation that it may be his final game, 10 million people drove 19 million interactions about the future Hall of Famer. Carolina Panthers quarterback Cam Newton was next, with half as many people generating 8 million interactions.
Also Read: Denver Broncos Defeat Carolina Panthers in Super Bowl 50
Instagram, the company’s photo-sharing app, had 38 million people drive 155 million interactions related to Super Bowl 50 there.
But just as the latest Super Bowl couldn’t quite beat 2015’s record-setting TV viewership, Facebook action came up short too. Last year’s matchup between the New England Patriots and Seattle Seahawks also holds the record for activity on the social network.
Related stories from TheWrap:
Beyonce Reigns: Super Bowl 50 Half-Time Show Tops Most Tweeted Moments
Super Bowl 50 Ratings Just Behind Last Year's All Time-Best… So Far
Peyton Manning Sidesteps Retirement, Plugs Budweiser After Super Bowl Win
