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ESPN Scores Record Masters Ratings

THE DEADLINE TEAM
April 13, 2013
ESPN Scores Record Masters Ratings
ESPN Scores Record Masters Ratings

The 2013 Masters Tournament on Friday notched the highest rated and most-viewed Friday performance for the sports network, and drew the fourth-best golf viewership ever on cable television. Per Nielsen, ESPN‘s Friday Masters coverage had 4.2 million viewers earning a 3.5 household coverage rating, up 6% from 2012. Males 18-34 were up 25% and viewership increased from last year’s 4.1 million. ESPN’s 2-day average was also up 4% from 2012′s numbers. Coverage continues through the weekend.

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