E! Developing ‘Rich Kids Of Beverly Hills’ Reality Series

‘E! News’ Promotes Jennifer Lavin To EP, Melanie Bromley To Chief News Correspondent

EXCLUSIVE: Some of the young people, who achieved Internet notoriety by showcasing their lavish, over the top lifestyles on the Rich Kids Of Instagram Tumblr blog, are headed to television. I’ve learned that E! has put in development Rich Kids Of Beverly Hills, a new unscripted series that revolves around a group of 20-something friends living in a world of extreme wealth who caught notice on Instagram. On the proposed series, produced by ITV Studios America in association with Leepson Bounds Entertainment, the offspring of the most elite families and billionaire moguls party, play and support each other against a backdrop of wealth. (Rich Kids Of Instagram is not involved in the project.) Rich Beverly Hills teens have been a staple on TV with the two Beverly Hills, 90210 series. On the unscripted side, well-to-do young residents of the posh neighborhood are featured on another NBCUniversal cable series, Bravo’s Shahs Of Sunset.

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