Duck Dynasty's passionate fans have kept sponsors from backing off from the reality show.
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Duck Dynasty has retained all of its sponsors in the wake of Phil Robertson's statements about homosexuals and African-Americans, and branded merchandise continues to sell. Cracker Barrel was the one sponsor to have pulled products related to the A&E show, but it backtracked yesterday due to fan demand, even issuing an apology.
Denstu, Japan's largest advertising company, launched its own real-time bidding platform last Thursday. Akiio Nizawa, the agency's CEO/president, told AdExchanger that he intends to use the Dentsu Audience Network "to become the largest DSP [demand-side platform] player in Japan."
Robert Lund is leaving McCann New York as creative director. An AgencySpy source said he is likely heading to The Barbarian Group on Jan. 6 as creative director.
The WPP-owned media agency group GroupM has signed a 20-year lease at 3 World Trade Center in New York City, which is scheduled to open in 2017.
Burger King named Horizon Media its new North American media agency after a review, replacing Starcom.
Auto-parts retailer Napa has named VML its lead agency, reports AdAge.
Mashable picked their top 10 brands on social media for 2013, giving the number one spot to Samsung.
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