Disney Jr’s ‘Sofia The First’ Premiere Tops Cable TV Ratings

THE DEADLINE TEAM
January 14, 2013
Disney Jr’s ‘Sofia The First’ Premiere Tops Cable TV Ratings

Friday’s premiere of Disney Junior‘s Sofia The First on Disney Channel ranked as the No. 1 preschool series launch in cable TV history in girls 2-5 (673,000/8.6 rating), adults 18-49 (948,000/0.8 rating) and women 18-49 (710,000/1.1 rating). It also was the No. 2 weekday preschool cable launch in more than 12 years in total viewers (2.7 million) since August 2000 behind only Disney Channel’s Mickey Mouse Clubhouse (2.8 million). In kids 2-5, Sofia The First virtually tied Doc McStuffins as the network’s No. 1 weekday series launch ever in kids 2-5 (1.0 million/6.3 rating). In November, the animated special Sofia The First: Once Upon A Princess delivered 5.2 million total viewers on Disney Channel, becoming the top cable telecast of 2012 among kids 2-5 (1.5 million/9.1 rating) and girls 2-5 (954,000/12.2 rating).

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