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Disney Jr’s ‘Sofia The First’ Pulls 5.2 Million

NELLIE ANDREEVA
November 19, 2012
Disney Jr’s ‘Sofia The First’ Pulls 5.2 Million
Disney Jr’s ‘Sofia The First’ Pulls 5.2 Million

Last night’s premiere of Disney Junior’s animated special Sofia The First: Once Upon A Princess delivered 5.2 million total viewers on Disney Channel, becoming the top cable telecast of 2012 among kids 2-5 (1.5 million/9.1 rating) and girls 2-5 (954,000/12.2 rating). In fact, Sofia The First, which stirred controversy over the ethnicity of the lead character, ranked as the No. 1 cable TV telecast in five years in kids 2-5 (since Spongebob Atlantis Pantis on November 12, 2007) and in more than 10 years in girls 2-5 (Oswald on May 6, 2002). It now stands as Disney Channel’s No. 1 telecast ever among girls 2-5, its No. 2 telecast among kids 2-5 (behind High School Musical 2) and its No. 1 preschool telecast ever in total viewers, adults 18-49 and women 18-49. The movie averaged more than 3.0 million kids 2-11 and more than 1.4 million adults 18-49. It will have its Disney Jr premiere on Thursday at 9 AM.

Sofia The First: Once Upon A Princess will kick off a Sofia The First series, whose January premiere date will be announced shortly. Created for kids ages 2-7, the movie introduces Sofia, an average girl whose life suddenly transforms when her mother marries the king of Enchancia and she becomes a princess. The film drew complaints from Hispanic groups over the Caucasian look of the title character vs. her alleged Latin heritage.

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