CW Tells ‘Liars’ Fans to Change the Channel in New Ad

Francesca Bacardi
VarietyJanuary 14, 2014

“A” stake through the heart?

The CW is attacking ABC Family’s “Pretty Little Liars” on its home turf with a commercial slated to air on the latter’s network. The promo references “Pretty Little Liars” fans’ growing agitation with the show’s antagonist, “A,” and urges them to change the channel — to its concurrently airing freshman vampire drama, “The Originals.” (EW first reported news of the TV ad).

“Liars,” a show that grew in popularity through social media, appropriately responded by Tweeting a picture that says “bite me” and encouraged fans to use the hashtag #LiarsUnite .

ABC Family has tapped into CW’s core audience of young adults in recent years with teen-friendly sudsers like “Liars” and “Switched at Birth.” But will this “Originals” campaign bring new blood to the CW?

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