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The CW’s ‘Cult’ Bumped To Fridays

February 28, 2013
The CW’s ‘Cult’ Bumped To Fridays
The CW’s ‘Cult’ Bumped To Fridays

The CW is writing off midseason Tuesday drama Cult after two low-rated airings. Beginning next week, the serialized drama will move to Friday, airing at 9 PM. The CW will air repeats in Cult‘s Tuesday 9 PM slot, beginning with Beauty And The Beast next week. Cult debuted with an underwhelming 0.3 in adults 18-49 last week and matched that number last night. Still, the project went further than the conventional Hollywood wisdom would suggest. Sci-fi veteran Rockne S. O’Bannon wrote it for the 2005-06 development season when it landed a pilot order at the WB but the project became a casualty of the UPN/WB merger and the pilot was never produced. Six years later, O’Bannon’s updated Cult script got another pilot order at the CW, got made and went to a series, albeit short-lived.

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