Andrew Curry has joined Creative Impact Agency as its new vp, digital strategy. Curry, who will be located in the advertising agency's Los Angeles office, will oversee digital, experiential and integrated marketing, along with strategic social media development. The appointment was announced Thursday by CIA founder Alan Lobel.
Curry most recently was the director of audience development for TheWrap.com. Prior to that, he served as a digital talent coordinator at Dick Clark Productions. He began his career at Beats4LA.
In 2015, the 11-year-old agency, led by Lobel, Gus Castillo and Lori Judd, added a New York-based office, headed by Jessica Taubin.
In announcing Curry's appointment, Lobel said, "Our growth over the years has led to the expansion of our digital services and strategy team and the recruitment of Andrew to oversee this critically important arena for Creative Impact Agency."