CBS Post-Blackout To Honor All Ad Buys

NIKKI FINKE, Editor in Chief
February 4, 2013
CBS Post-Blackout To Honor All Ad Buys

Statement from CBS Sports on the power outage during Super Bowl XLVII:

“Immediately after the power failure in the Superdome, we lost numerous cameras and some audio powered by sources in the Superdome. We utilized CBS’s back-up power and at no time did we leave the air. During the interruption, CBS Sports’ Steve Tasker, Solomon Wilcots and our studio team reported on the situation as a breaking news story, providing updates and reports while full power was being restored to the dome including our sets and broadcast booth. All commercial commitments during the broadcast are being honored.”

Little wonder since CBS upped the price for a 30-second Super Bowl spot to $4 million (vs $3.5M last year) and still sold out its inventory.

Related: Power Outage In Midst Of Super Bowl XLVII: CBS Celebrates Changing Game Momentum

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