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CBS’ Masters Final Up Strong From 2012

DOMINIC PATTEN
April 15, 2013
CBS’ Masters Final Up Strong From 2012
CBS’ Masters Final Up Strong From 2012

Adam Scott won the 2013 Masters Golf tournament Sunday at a soggy Augusta National and CBS scored too. As Scoot and Angel Cabrera battled it out on the extra holes playoff the network’s coverage of the final round was up 25% over last year. Starting at 2 PM ET, the broadcast received a 10.2/21 average household ratings/share in metered markets according to Nielsen. The 2012 Masters final got an 8.1/9 in metered markets on April 8 last year. The all time Masters final round household high was 1997’s 14.1/31 when Tiger Woods won his first Masters. Running 56 minutes into CBS’ primetime in the East Coast and Central time zones, this year’s final round hit a ratings peak of 13.4/25 from 7 to 7:30 PM ET. On Saturday, CBS’ coverage pulled in an average household of 6.3/15. That’s up 24% from last year’s second to last day result of 5.1/12 in metered markets.

Related: ESPN Scores Record Masters Ratings

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