Investigation Discovery may have just broken out.
True crime cable channel ID broke its own TV ratings records with three-part limited series “Casey Anthony: An American Murder Mystery.” Not only was the Sunday, April 9 premiere the most-watched show debut in ID’s history with more than 4 million total viewers, it also ranked No. 1 across all of television at 10 p.m. among adults 18-49 and those 25-54.
Including three days of delayed viewing, the Casey Anthony (pictured above with defense attorney Jose Baez) case study ended up claiming 3.603 million total viewers on average across three straight nights. On a per-episode basis, that makes it ID’s best-ever performer among the advertiser-coveted demographics mentioned above.
Interviewees featured in the series include Caylee’s grandparents, Judge Belvin Perry, Jr, alternate juror Russ Huekler, George and Cindy Anthony’s attorney Brad Conway, as well as crime reporters and TV journalists Jane Velez Mitchell, Diane Dimond and Beth Karas.
The limited series also featured new evidence and never-before-seen footage of Casey Anthony.
“Casey Anthony: An American Murder Mystery” hails from Weinstein Television, American Media, Inc., and Jupiter Entertainment. Harvey Weinstein, Bob Weinstein, Patrick Reardon, Stephen Land, Allison Wallach, Matt Sprouse, David Pecker and Dylan Howard are executive producers. ID’s Pamela Deutsch is senior executive producer.
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