RadioShack Nails the Funny With Super Bowl '80s Ad
Wait, RadioShack is still in business?
It is! And the company is all too aware that many people think of it as a relic of the '80s. In an early favorite from Sunday's Super Bowl ad bonanza, the electronics retailer poked fun of its outdated image by marching out a barrage of '80s icons, including Alf, Hulk Hogan, and Erik Estrada.
In the commercial, two employees stand in a very beige store stocked with fax machines and boom boxes. "The '80s called," one employee says. "They want their store back." Cue the parade of Reagan-era favorites who storm the store and carry out all the old wood-grained electronics to make way for a newly slick showroom.
Can you spot the number of cameos? We've watched it a few times but don't think we caught 'em all. There's Mary Lou Retton, Sgt. Slaughter of WWE fame, Cliff Clavin from "Cheers," rocker Dee Snider, rappers Kid 'n Play, the California Raisins, Slim Goodbody, and that creepy owl from "Clash of the Titans."
Even Teen Wolf showed up, FOR THE WIN.
Reaction on Twitter was overwhelmingly positive.
That @RadioShack commercial wins the day with all the 80s references -- and that was BEFORE the DeLorean showed up.— Ryan McCaffrey (@DMC_Ryan) February 3, 2014
Man. That @RadioShack ad has been the only one worth remembering.— chad dukes (@chaddukes) February 3, 2014
Even though the ad's a winner, some still couldn't resist mocking the chain.
that was certainly more effective than the initial pitch of radio shack: we are still open and selling items'— martin rickman (@martinrickman) February 3, 2014
Wow Radio Shack spent their entire 2013 profit on one 30 second commercial? Amazing.— Wes Yee (@WesYee) February 3, 2014
Follow Mike Krumboltz on Twitter (@mikekrumboltz).