The Definitive Guide to RadioShack's Epic '80s Super Bowl Ad
Seahawks. Broncos. Joe Namath's fur coat. There was plenty to argue about over Sunday's Super Bowl. But the one thing everyone can agree on is that RadioShack scored huge with its 30-second spot, "The Phone Call," chockablock with pop-culture icons of the '80s.
The hilarious trip down memory lane — set to the tune of Loverboy's "Working for the Weekend" — featured a motley crew of celebs (both real and fictional) who invade an "old RadioShack" to reclaim some of their decade's old-school relics. After they clean out the store (and escape in a DeLorean!), a spiffy modern RadioShack emerges.
RadioShack also released a longer version online:
But was everyone in the ad the real deal? On first watch we were pretty sure that wasn't Michael J. Fox in his "Teen Wolf" guise, but it certainly did seem like the real Dee Snider, Erik Estrada, and Mary Lou Retton.
So we here at Yahoo TV tracked down Jennifer Warren, RadioShack's senior vice president and chief marketing officer, who broke down the ad and gave us the inside details on how it all came together. "From a strategy perspective we wanted a cross-section of people who were at the top of their game in the '80s," she explains.
"We just started throwing names out in our brainstorming sessions, and we came up with a list of 50 or 60 people and then categorized them and went after our favorites at first. We had a fun debate over those who some of us either knew or didn't know. And we ultimately decided that it would be fun for folks to sit around at a Super Bowl party and talk about recognizing their favorites or learn about those they didn't already know. We all were cheering as the names came in and people started to accept our invitation."
It wasn't easy to coordinate everyone's schedules. The shoot only began to take shape over the holidays and took three days because RadioShack wanted to record a whole series of spots along with a ton of behind-the-scenes content to roll out over social media. "A lot of these celebs changed their plans to make things work," Warren says.
Here is the who's-who guide to the ad.
Hulk Hogan: Yep, that was the Hulkster himself. The WWE star is quite prolific on Twitter, and he was active Sunday tweeting and re-tweeting about the ad.
I forgot my bandana @RadioShack. Be a brother and help me get it back! HH— Hulk Hogan (@HulkHogan) February 3, 2014
"I think it's cool that RadioShack is reinventing itself," Hulk say of the campaign. "I saw ALF and he made my day."