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Box Office Shocker: Anti-Obama Doc Bests Other New Films on Friday

August 25, 2012
President Obama Responds to Nicki Minaj's Mitt Romney Endorsement
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Dinesh D’Souza and John Sullivan’s conservative documentary 2016: Obama's America expanded nationwide on Friday to pleasing results, grossing $2.2 million to place No. 4 overall behind a trio of holdovers.

The anti-Barack Obama film is now the top grossing documentary of the year (excluding nature docs), besting the $3.5 million earned by Bully.

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Obama's America came in ahead of three other new films opening at the domestic office -- Premium Rush, which earned $2 million to come in only No. 8 for the day, offbeat indie comedy Hit & Run, which placed No. 10 with $1.4 million and Dark Castle's supernatural thriller The Apparition, which grossed $1.2 million to place No. 12.

Topping the box office for the second Friday in a row was Lionsgate and Millennium Films' The Expendables 2, which grossed in the $3.8 million to $4 million range. Universal's The Bourne Legacy held at No. 2, grossing $2.8 million on Friday. Focus Features' family entry ParaNorman grossed roughly $2.3 million.

It's not clear where Obama's America, distributed by Rocky Mountain Pictures, will end up for the weekend, although most box office observers believe it will end up in the $6 million range. On Friday, the documentary upped its theater count from 169 to 1,090, just as Republicans began heading for Tampa, Fla., where the Republican National Convention begins on Monday.