Just days after his ouster from Fox News, Bill O’Reilly is planning a return to topical pontificating.
The former star of Fox News for more than two decades will resume his “No Spin News” podcast on Monday evening, he announced Saturday on his personal website.
The podcast, available to premium subscribers of O’Reilly’s website paying $4.95 per month, would allow the host to resume his relationship with his legions of fans.
The Monday return, scheduled to air at 7 p.m. ET, would also provide O’Reilly his first opportunity to speak publicly since his involuntary separation from Fox News following multiple claims of sexual harassment.
More than 60 advertisers fled “The O’Reilly Factor” since The New York Times first reported on April 1 that O’Reilly and Fox News paid $13 million to five women to settle sexual harassment allegations.
But even as the show was hemorrhaging sponsors, its ratings never dipped. On the contrary — the program saw a spike in viewership since the scandal first broke.
Since O’Reilly is such a polarizing figure, particularly in light of the sexual harassment claims, his options for finding another TV gig appear to be limited. So pursuing a subscriber model for continuing his broadcasting career may be a necessary, as well as strategic, next move.
“It would have to be subscription-based, something that doesn’t rely on advertising for its funding,” Chad Kawalec, marketing expert and founder of the Brand Identity Center, told TheWrap last week. “He could position himself as the truth teller who is not beholden to corporate America.”
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