BBC Cooking up 'Great British Bake Off' Rival With Mary Berry (Report)

The Hollywood Reporter

The BBC may lose ratings hit The Great British Bake Off to Channel 4 after the current season, but it is looking to serve fans a rival baking or cooking show, according to a Friday report in The Telegraph.

Bake Off judge Paul Hollywood is sticking with the show when it moves to Channel 4, but fellow judge Mary Berry said she would not be on board out of loyalty to the BBC. Co-hosts Mel Giedroyc and Sue Perkins have also said they wouldn't appear on the Channel 4 show.

Berry would lead a new BBC bakery or cooking show, the newspaper reported, citing BBC sources. It added that she was likely to reunite with Giedroyc and Perkins. "It won't be announced soon, but a new baking or cookery show with them is almost certainly going to happen," a source told the Telegraph.

BBC content boss Charlotte Moore this week said the U.K. public broadcaster hopes to "cook up more unmissable shows with [Berry] in the future," but didn't provide details on what kind of shows.

A BBC representative declined to comment on the report.

Channel 4 had announced a three-year deal for the show, estimated by some to be worth 75 million pounds ($99 million). It said the first Bake Off content planned is a celebrity version of the show in 2017.

But the departure of a big part of the on-air team raises major questions about the future of the franchise.

A modest hit when it premiered in 2010 on BBC Two, the show was later moved to flagship channel BBC One and now ranks among the biggest shows in U.K. history.

Read more: 'Great British Bake Off' Judge Mary Berry to Quit, Paul Hollywood to Continue When Show Leaves BBC