ABC’s ‘Modern Family’ Starts Season As Top Entertainment Show With Upscale Young Viewers

THE DEADLINE TEAM
October 2, 2013
ABC’s ‘Modern Family’ Starts Season As Top Entertainment Show With Upscale Young Viewers

ABC did best during Premiere Week with primetime entertainment shows at attracting upscale 18-49-year-olds, Nielsen reported today. ABC’s first-place status was powered by returning Modern Family and the premiere of Marvels Agents Of S.H.I.E.L.D.  Those two entertainment programs rated No. 1 and 2 with 18-49-year-olds in $100K homes. ABC clocked a 2.8 rating with its entertainment programming in this metric, followed by NBC with a 2.4 rating, CBS’s  2.3 rating, and Fox’s 1.7 rating. Modern Family reported an annual median income of $80,400 for its young adult audience. S.H.I.E.L.D, meanwhile, clocked in at $70,800. In addition to S.H.I.E.L.D, three more freshman series made Premiere Week’s Top 15 list of regular entertainment broadcasts among upscale 18-49-ers: NBC’s The Blacklist ($65,700), CBS’s The Crazy Ones ($62,500) and ABC’s The Goldbergs ($69,800).

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